50 years of audio expertise, seamless omnichannel for HOBO hifi
HOBO hifi is the largest independent hifi specialist in the Netherlands, with five stores, a service point and a webshop. Their customers don’t choose between online convenience and personal advice: they want both. The platform had to deliver on that promise.
Core Web Vitalsfrom ±49 to 90+
Storesseamlessly integrated
Years of audio expertisesince 1975
Customer satisfactionthroughout the partnership
Five stores, one platform: the omnichannel challenge
A legacy platform, complex omnichannel logic and demanding customers
HOBO hifi’s customers know what they want and are prepared to invest. Their buying process starts with research, continues with a demo in the store and ends with installation at home. A platform that doesn’t support that journey costs revenue and customers.
- A legacy platform with a Core Web Vitals score of ±49
- Online and the stores worked as separate channels
- High-value purchases need a lot of trust and information
- A catalogue with complex technical specifications
One platform for all five stores
Hyvä on Magento 2, omnichannel-ready and built for high-value sales
Younify fully rebuilt HOBO hifi’s digital environment on Magento 2 with Hyvä, with omnichannel integration as the foundation.
The webshop is no longer a separate channel, but the digital heart that connects all five stores and the central service point.
Key work
Hyvä implementation and performance
The frontend was rebuilt with Hyvä: faster load times, better Core Web Vitals and an experience that matches HOBO’s premium character.
Omnichannel integration
Webshop, stores and the pickup warehouse in Waardenburg connected: real-time stock per store, click-and-collect and installation appointments.
High-value UX and trust
For purchases from hundreds to thousands of euros: detailed specs, comparison tools and clear service information.
Product catalogue and specs
Detailed technical specifications, filters per category (amplifiers, speakers, turntables) and comparison features.
Advice and content architecture
Product guides, brand pages, demo videos and blog content that guide customers from research to purchase.
Hosting and uptime
High-performance hosting with auto-scaling and smart caching layers, for a platform thousands of customers rely on every day.
Online and offline as one
The new platform closes the gap between the excellent in-store experience HOBO has offered for decades and the online experience customers expect.
- From ±49 to 90+ – Core Web Vitals score on all devices
- Seamless omnichannel – customers switch easily between webshop, store and service point
- Higher online conversion – through better UX and building trust
- Click-and-collect – in all five stores
- Better findability – steady growth in organic traffic
- A stronger brand experience – HOBO’s passion now comes across online too
Hover over the screen to scroll through the webshop
“Younify has truly merged our online and offline worlds for the first time. Customers who start online and finish in the store, or the other way round: the platform now supports every route. We see that directly in our revenue.”
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View caseWant results like this for your webshop?
Tell us about your webshop. We’ll show you what we did for HOBO hifi and what’s possible for you, with no obligation.
- A call with an experienced Magento specialist
- Concrete advice based on similar cases
- Up to 30% lower cost than most Western European agencies
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You’ll speak directly with a specialist, not a call centre.
+31 26 700 9750 · sales@younify.nl
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