Prescription glasses online, made easy, for Wink&See
Wink&See makes buying prescription glasses online accessible, affordable and stylish, from €29.95. The platform had to turn the complexity of optics into a smooth experience that builds trust and converts, in the Netherlands and Belgium.
Core Web Vitalsafter the platform build
Clicksfrom prescription to checkout
MarketsThe Netherlands and Belgium
Customer satisfactionthroughout the partnership
Buying glasses isn’t an impulse purchase
High product complexity and a market dominated by physical opticians
Buying prescription glasses online sounds simple, but it’s one of the most complex e-commerce challenges. The customer has to trust the process, understand their prescription, choose the right lenses and find the right frame. Every unclear step costs a conversion.
- Complex choices: frame, lens type, coating and strength
- Customers who had never bought glasses online
- Prescription entry errors lead to returns
- Two markets with their own shipping options, prices and content
From prescription entry to checkout in three clicks
Magento 2 with Hyvä, built around the customer who has never bought glasses online
Younify built the Wink&See webshop on Magento 2 with Hyvä, with the product configurator at the heart of the experience.
Every UX element was designed around one question: what does a customer need to order prescription glasses online with confidence?
Key work
Hyvä implementation and performance
Maximum speed and a smooth mobile experience. A slow configurator is a direct conversion problem, and that risk is gone.
Product configurator
A step-by-step configurator for frame, lens type, coating and strength, with real-time price updates and visual confirmation at every choice.
Prescription UX and validation
A clear explanation of how to read a prescription plus smart input validation that prevents errors. A lower threshold, fewer returns.
Trust and conversion
Reviews, a returns guarantee, a free fitting service and transparent delivery times, visible at the right moments in the customer journey.
Multilingual platform (NL and BE)
Separate store views for the Netherlands and Belgium, with local shipping options, prices and content, without technical overhead.
SEO and content architecture
Landing pages for search terms such as ‘bril op sterkte kopen’ (buy prescription glasses) and informative content about lenses and prescriptions.
Buying glasses made easy, with measurable results
Wink&See has a platform that takes the complexity of optics away from the customer completely, while the team easily manages configurations and content.
- 90+ Core Web Vitals – no load times getting in the way of the configurator
- Strong customer ratings – straight after go-live, thanks to clear UX and error-free order processing
- Higher conversion – fewer drop-offs in the configurator
- Lower return rate – through clear prescription entry and explanations of lenses
- Two markets live – NL and BE from one Magento environment
- More organic traffic – through SEO aimed at the optics market
Hover over the screen to scroll through the webshop
“Selling glasses online seemed complicated, and it is. Younify turned that complexity into an experience that feels very simple to our customers. We see it in our customer satisfaction and our conversion figures.”
Take a look at these cases too
Fashion & lingerie20 → 90+Core Web VitalsExtreme Intimo
8 stores in 9 countries from one Magento platform.
View case
Building & roofing9.6/10Trusted ShopsDakmaterialen
Refined Hyvä, an EPDM calculator and the Dakbazenclub for professionals.
View case
Sunglasses600+modelsCheapass
A clean rebuild on Hyvä: no more outages in peak season.
View caseWant results like this for your webshop?
Tell us about your webshop. We’ll show you what we did for Wink&See and what’s possible for you, with no obligation.
- A call with an experienced Magento specialist
- Concrete advice based on similar cases
- Up to 30% lower cost than most Western European agencies
Prefer to call?
You’ll speak directly with a specialist, not a call centre.
+31 26 700 9750 · sales@younify.nl
Book my free consultation
No obligation. We reply within one working day and only use your details for your request. See our privacy policy.
Could your webshop be our next success story?
Fast, scalable Magento and Hyvä webshops, at up to 30% lower cost.
