Premium e-commerce at full speed for Maxifleur
Maxifleur is the market leader in high-quality artificial plants in the Netherlands and Belgium, with 20+ years of expertise, an exclusive Deluxe collection and a growing B2B customer base. The webshop had to become as ambitious as the brand itself.
Core Web Vitalsfrom ±57 to 90+
Productsoptimised and restructured
Customer ratingafter the platform upgrade
Customer satisfactionthroughout the partnership
A premium brand deserves a premium platform
An outdated theme, slow performance, limited room to grow
Over the years Maxifleur built a strong brand, with an exclusive Deluxe collection and thousands of loyal customers. But the webshop lagged behind that ambition: the existing platform lacked the performance and flexibility to keep up with growth.
- Slow load times and a Core Web Vitals score of ±57
- An outdated theme that didn’t reflect the brand’s premium character
- A large catalogue that was hard to search
- No solid foundation for the growing B2B customer base
Fully rebuilt on Magento 2 and Hyvä
Speed, scalability and conversion as the foundation
Younify rebuilt Maxifleur’s webshop from the ground up on Magento 2 with the Hyvä theme.
No patches on an outdated base, but a clean, scalable platform ready for the brand’s next growth phase.
Key work
Hyvä implementation and performance
The entire frontend was rebuilt with Hyvä: load times under 1 second and Core Web Vitals of 90+, a direct driver of revenue.
Catalogue and search optimisation
The catalogue of 5,000+ items was restructured with better filters, categorisation and search.
UX and conversion optimisation
Together with Maxifleur we designed a premium UX: product presentation, navigation, the mobile experience and an optimised checkout.
B2B module and business portal
Business pricing, customer groups, quick reordering and a separate B2B flow for the growing base of business customers.
SEO architecture and content
A clean URL structure, optimised category pages, schema markup and a content strategy for lasting organic growth.
Hosting and infrastructure
A high-performance hosting environment with auto-scaling and smart caching layers, including during peaks such as Christmas.
A webshop that finally does the brand justice
The impact was visible straight away, in the numbers and in customer feedback. A platform that used to be a bottleneck now drives growth.
- From ±57 to 90+ – Core Web Vitals score
- Faster load time – a much lower Time to Interactive on desktop and mobile
- Higher conversion – through improved UX and checkout
- More organic traffic – thanks to a better SEO foundation
- B2B growth – business customers order through their own portal
- 9.6 customer rating – top-level satisfaction
Hover over the screen to scroll through the webshop
“Younify understands what e-commerce really requires. They didn’t just make our webshop faster, they made it smarter. Every choice was aimed at growth: better findability, higher conversion and an experience that does our premium brand justice.”
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View caseWant results like this for your webshop?
Tell us about your webshop. We’ll show you what we did for Maxifleur and what’s possible for you, with no obligation.
- A call with an experienced Magento specialist
- Concrete advice based on similar cases
- Up to 30% lower cost than most Western European agencies
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+31 26 700 9750 · sales@younify.nl
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Could your webshop be our next success story?
Fast, scalable Magento and Hyvä webshops, at up to 30% lower cost.
