135 years of craftsmanship, now at modern speed: Servies.nl
Servies.nl, part of Pollmann since 1890, is one of the oldest and most respected tableware specialists in the Netherlands. With a carefully chosen range of top brands and a store in Arnhem, it combines tradition with modern e-commerce.
Core Web Vitalsfrom ±30 to 90+
Years of craftsmanshipfamily business since 1890
GenerationPollmann, now online too
Customer satisfactionthroughout the partnership
A heritage that wasn’t done justice online
A legacy platform, slow performance and a range that was hard to manage
Servies.nl was one of the first in the Netherlands to sell tableware online, a true pioneer. But after years of development, the platform that made that head start possible had become a technical burden. The brand’s premium character barely came across online, while customers expected more and more.
- A legacy platform with a Core Web Vitals score of ±30
- The premium brand wasn’t done justice online
- A range of top brands that was hard to manage
- Peak days such as Christmas and Mother’s Day put the platform under pressure
A premium platform for a premium brand
Fully rebuilt on Magento 2 and Hyvä: speed, elegance and easy management
Younify fully rebuilt the Servies.nl webshop on Magento 2 with Hyvä.
The focus was on three pillars: a platform that does justice to the premium character, a catalogue that takes customers to the right product fast, and a technical foundation that will carry the brand for years to come.
Key work
Hyvä implementation and performance
Core Web Vitals of 90+, drastically shorter load times and an immediately lower bounce rate.
Premium UX and brand experience
A design that turns the brand’s character (refined, curated, trusted) into an experience customers come back for.
Catalogue and brand structure
Intuitive filters by brand, material, collection and style. Customers find the right product in fewer steps.
SEO architecture
From URL structure to category content and schema markup, with a direct impact on organic findability.
CMS and brand management
The team manages brand pages, collections and seasonal campaigns themselves, without technical dependency.
Hosting and future-proofing
Scalable hosting with smart caching layers, so the webshop runs smoothly on peak days too.
A webshop worthy of the brand
The renewed webshop combines the trust of 135 years of craftsmanship with the performance of a modern platform. The impact was visible straight away, in the numbers and in how customers experience the brand.
- From ±30 to 90+ – Core Web Vitals score
- Faster load times – on all devices
- Higher conversion – more purchases per visitor through better presentation and navigation
- More organic traffic – steady growth in Google traffic
- A strong brand feel online – the premium character now comes across digitally too
- More efficient content management – brands, collections and campaigns managed in-house
Hover over the screen to scroll through the webshop
“Younify understood what Servies.nl stands for. Not just technically, but also what our brand means to our customers. The result is a webshop that finally reflects our commitment to quality.”
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View caseWant results like this for your webshop?
Tell us about your webshop. We’ll show you what we did for Servies.nl and what’s possible for you, with no obligation.
- A call with an experienced Magento specialist
- Concrete advice based on similar cases
- Up to 30% lower cost than most Western European agencies
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