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Toolnation

A new technical foundation for Toolnation

Toolnation is one of the largest online tool specialists in the Netherlands, with top brands such as Makita and Bosch, its own brand line, 22,000+ customer reviews and webshops in several European countries. We rebuilt the platform on Hyvä and monitor it 24/7.

Hyvä migrationB2BInternationalSupport & ongoing development
Toolnation webshop, built by Younify
< 1 sLoad time
< 1 s

Load timeon desktop and mobile

90+

Core Web Vitalsafter go-live

24/7

Monitoringproactive, through DevOps

2+

Years of partnership100% customer satisfaction

The challenge

Getting a market leader ready for its next growth phase

Toolnation had built a strong market position: a wide range of top brands, its own brand line, sharp prices and a growing international presence. The existing Magento platform had served it well for years, but the bar for modern performance had risen, especially for professionals who buy quickly and on mobile.

  • Lift Core Web Vitals to the top level and grow organic traffic
  • Faster load times on desktop and mobile, suited to professional users
  • Prepare the international multistore for further European growth
  • Make a catalogue with hundreds of brands and thousands of SKUs easier to search
  • Extend B2B functionality for the growing base of business customers
  • Structural, proactive monitoring to keep things stable during growth
The solution

A full Hyvä migration and a DevOps contract

Younify fully rebuilt Toolnation’s webshop on Magento 2 with the Hyvä theme, delivered in October 2025.

Alongside the rebuild we started a DevOps service: servers, application and infrastructure are monitored 24/7, with automatic alerts for every critical component.

Technical structure of the solution
What we did

Key work

Hyvä implementation and performance

The frontend was fully rebuilt with Hyvä. Core Web Vitals rose to 90+ and load time dropped to under 1 second.

International multistore

The multistore for several European countries was set up again on one scalable platform, with proper language support and central product management.

Catalogue and search optimisation

Improved categorisation, brand navigation and filters, with Doofinder, so consumers and professional buyers find the right product fast.

B2B functionality and business portal

Business ordering on account, customer groups and a customer portal that fits the purchasing processes of professionals.

SEO architecture

A clean URL structure, optimised category and brand pages, schema markup and a content strategy for organic growth.

DevOps: monitoring and zero downtime

Real-time monitoring of servers, database, Redis, Varnish, Elasticsearch and cron jobs, plus monitoring of the order flow and checkout. Releases via a custom-configured Hypernode Deployer.

The result

Faster, more stable and ready for further European growth

The impact is noticeable straight away: in technical performance, in day-to-day stability and in conversion. Hyvä even included Toolnation in its official Showcases 2025-2026, alongside brands such as Prenatal and PostNL.

  • Core Web Vitals 90+ – a place among the best in Dutch e-commerce
  • Under 1 second – load time on desktop and mobile
  • Higher conversion – and order value through better navigation, filtering and checkout
  • Hyvä Showcase 2025-2026 – official recognition by Hyvä itself
  • Proactive monitoring – issues are spotted before customers notice them
  • Zero-downtime releases – controlled deployments with no risk to the live environment
toolnation.com
Screenshot of the Toolnation webshop

Hover over the screen to scroll through the webshop

Toolnation
“Younify not only made our webshop drastically faster with Hyvä, they also keep everything running stably day and night. That combination of technical quality and proactive monitoring makes the difference.”
Team ToolnationToolnation
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Want results like this for your webshop?

Tell us about your webshop. We’ll show you what we did for Toolnation and what’s possible for you, with no obligation.

  • A call with an experienced Magento specialist
  • Concrete advice based on similar cases
  • Up to 30% lower cost than most Western European agencies
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