1The challenge
Wink & See wanted eKomi reviews on product pages, category pages and the homepage. But a review widget can also work against you:
- An empty star rating on a product makes visitors doubt the webshop.
- Category pages didn’t show product stars, even when reviews existed.
- An externally loaded footer badge caused a Google warning.
- The homepage review slider broke out of its frame on one store.
Why conditional reviews matter
Review stars are one of the strongest trust signals in a webshop, but only when there is something to show. A product with zero reviews and five grey stars sends the opposite message. Showing reviews only where they exist keeps every signal positive.
2Our approach
We installed and configured eKomi for the Dutch and English stores and added the logic and styling to make it fit the Hyvä frontend.
Only real reviews
Stars and scores appear only on products and categories that actually have reviews.
Category stars fixed
Together with eKomi support we adjusted the category page widget, so product stars show up in listings.
Faster footer
The external footer badge was replaced with a linked image, which removed a Google warning.
On-brand
Widgets follow Wink & See’s design and work on the Hyvä frontend, on desktop and mobile.
3The result
Reviews now appear at the points in the buying journey where they influence decisions, with Wink & See’s eKomi score of 4.6 as a visible trust signal. The conditional logic means visitors never see an empty score.
Also read: how Wink & See’s lens configurator guides customers from frame to prescription.
?Frequently asked questions about reviews in Magento
Can review widgets slow down my webshop?
They can, when they load external scripts and images. We keep what we can local, such as the footer badge, and reserve space for stars so the layout doesn’t shift.
Why hide stars on products without reviews?
Five empty stars look like a bad score. Hiding the widget until there are reviews keeps every signal positive.
Do review platforms work with Hyvä?
Yes, but most widgets need adjustments for Hyvä’s frontend. We style and test them per page type.
Which review platforms do you work with?
We have integrated eKomi for Wink & See and Maxifleur, and also work with other platforms such as WebwinkelKeur.
