1The challenge
A visitor who searches knows what they want. If the results are wrong, they leave. For Wink & See, with a wide range of glasses, frames and accessories:
- Magento’s standard search returned inaccurate results.
- A wrong CSS selector stopped the search layer from opening.
- The Doofinder crawler was blocked by the server, so the index went stale.
- Search didn’t learn from what customers actually bought.
What is Doofinder?
Doofinder is an AI-driven search solution that replaces a webshop’s standard search with a self-learning layer. It ranks results in real time based on clicks and conversions and integrates with Magento 2. Younify is a Doofinder partner.
2Our approach
We installed and configured Doofinder in Magento 2 and fixed what stood between the search layer and the customer.
Full setup
The Doofinder extension installed and configured in Magento 2 and styled for the webshop.
A layer that opens
The CSS selector that triggers the search layer corrected, so every search box opens Doofinder.
An index that stays current
Doofinder’s crawler IPs allowlisted at server level and feed access set up, so indexing runs without errors.
Search in the chat
For Maxifleur, Doofinder results are available in the Oct8ne AI chat, after we resolved a response compression conflict between the two.
3The result
Visitors find products almost instantly, with results on screen before they finish typing. The search improves on its own based on customer behaviour, without manual tuning, and contributes directly to conversion. At Maxifleur, the same search engine now also answers product questions in the chat.
Also read: how Wink & See’s Core Web Vitals reached 90+ on desktop and mobile.
?Frequently asked questions about site search in Magento
Why replace Magento’s standard search?
Magento’s built-in search matches words, not intent. It doesn’t learn from behaviour and struggles with typos and synonyms. Tools like Doofinder rank results by what customers actually click and buy.
Does Doofinder work with Hyvä?
Yes. Wink & See runs Doofinder on a Hyvä frontend.
Why does a search index stop updating?
Usually because the server blocks the crawler or the feed returns an error. Allowlisting the crawler and fixing feed access solves most cases.
Can search results appear in a chatbot?
Yes. At Maxifleur, the Oct8ne chat uses Doofinder to answer product questions with live results.
