The Netherlands’ no. 1 angling webshop, and the first to move to Hyvä: FishInn
FishInn is the largest online angling store in the Netherlands, with a store of over 1,000 m² in Venlo and a webshop with 25,000+ products. The team consists entirely of keen anglers. FishInn was our very first client to migrate to Hyvä, a first in the Dutch Magento world.
Hyvä migrationin the Younify portfolio
Productseasy to search
Years of partnershipas a dedicated partner
Customer satisfactionthroughout the partnership
An ambitious platform that wants to lead
FishInn always looks ahead: as one of the first angling stores with a serious online focus, as a pioneer in real-time stock management and as a leader in user experience. So it made sense that FishInn wanted to be first to move to Hyvä.
That took courage. Hyvä was still new territory, there were few examples, and a full frontend rebuild on a platform with 25,000+ products and an active customer base carries real risks.
- Hyvä was new: few precedents and references
- 25,000+ products with complex categorisation by fish species
- Real-time stock indicators that always have to be right
- A platform that needs continuous monitoring and improvement after go-live
A pioneering migration to Hyvä and years of ongoing support
Younify migrated FishInn to Hyvä as our very first client. We didn’t just renew a webshop, we also built the knowledge that has since been the basis for all our Hyvä projects.
After the successful go-live we handle ongoing support and maintenance, as a dedicated partner who knows the environment as well as FishInn does.
Key work
First Hyvä implementation, pioneering together
In close collaboration the entire frontend was rebuilt: quickly finding the right product by species, instant stock visibility and a smooth ordering flow.
Performance and Core Web Vitals
A drastic improvement in load times and Core Web Vitals. A webshop that reacts as fast as the fish customers want to catch.
Catalogue and search
A robust category and filter structure by species, type and brand that takes even the seasoned specialist to the right product fast.
Ongoing support and maintenance
Magento updates, security patches, extension maintenance and fast response to issues, from a team that knows the environment like no other.
A platform worthy of being first
FishInn proved that courage pays off. As Younify’s first Hyvä client it got a platform that leads the angling sector technically, and the long-standing support relationship keeps it that way.
- Faster load times – and better Core Web Vitals after the Hyvä migration
- 25,000+ products – stable, fast and always easy to search
- Reliable stock – shown in real time and consistently
- Ongoing stability – thanks to active maintenance and proactive support
- Knowledge for the future – the first Hyvä implementation, which benefited all our projects
- 10+ years of partnership – based on trust and shared ambition
Hover over the screen to scroll through the webshop
“We were the first to make the move to Hyvä with Younify, and that says enough about the trust we have in them. They know our webshop inside out, respond quickly and always think along. For a webshop of our scale, that’s exactly the partner you need.”
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View caseWant results like this for your webshop?
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