HOBO HIFI

HOBO HiFi is the right solution for a perfectly chosen sound and image. They offer high-end stereo systems or an affordable solution for good sound, whether a home theatre or a modern multi-room system. All this can be seen at HOBO’s store while enjoying coffee. Moreover, HOBO HiFi took care of its online presence, making it a fully customer-friendly and informative webshop.

Industry: Consumer Electronics, HiFi
City: Geldermalsen, The Netherlands

Customization: Considering the end-user experience, Younify thought about custom modules that will increase visitors’ interaction with the site and, eventually, lead to more purchases. This webshop has a store locator, ask a question module, a survey that appears after a purchase, a gift module, and so on.

Design: The design of HOBO HiFi is recognizable as a shop selling technical goods and audio equipment. The webshop is done in responsive web design, considering the percentage of closing sales on mobile devices is rising.

Extensions: HOBO HiFi knows extensions are inevitable for more online sales success. For them, Younify installed some of the following extensions for Magento:

• OneStepCheckout: the purchasing process has been made easier than ever
• Wyomind data feed manager: Magento product export to any shopping engine or marketplace
• Amasty Layer Navigation Pro: advanced product filtering & navigation
• Mirasvit Advanced Sphinx Search Pro: extension that combines the most modern approaches to product search
• Fooman Google Analytics+: extension for better data and ROI measurement
• Ebizmarts Mail Chimp: official Mail Chimp extension for Magento
• Magic Zoom +: automatic product photo zoom for Magento shops
• Accessories Sales Booster by Younify: adding additional products to the cart with a single click
• Fishpig: easy Magento integration with WordPress
• Buckaroo payment: payment service that supports all payment methods

The best thing about the shop:

• Integrated with Unit 4
• Custom module for “second chance” products
• Special module to make online listening appointments