FRAMO Sport is a specialized sports medical wholesaler that started in 1982 in a school building on the Dorpstraat in Westervoort. But soon, the converted classrooms became too small for the growth of the wholesale business. With a strong focus on customer-friendliness, service, and specialized product knowledge, the company moved to larger premises in Duiven, near Arnhem, in 2022. Personal approach to the customer remained paramount. These core values were our starting point in the development of the webshop.
The Specialist in sports medical articles was founded in 1982 as the most customer-friendly and service-oriented specialist. We have therefore developed the B2B and B2C webshop with an excellent eye for information about products, options, the personal approach, and the ordering and shipping process. There are unique and up-to-date blogs, and the visitor quickly receives much information about the people behind the company. Management is even mentioned by name. This comes across as reliable, personal, and involved and immediately increases the team’s authority. A straightforward navigation has also been made, and the various target groups on the homepage are directly addressed using visually attractive blocks.
The extensive product information and the option to call customer service or come to the showroom for advice help the business customer choose. In addition, it also benefits conversion. Private individuals can only order via the webshop or after a business customer’s referral to FRAMO. In addition, the wish of this Dutch company was also to offer confidence and security in the products and services. We have supported this by providing an extensive range of different and secure payment options, warranty, return, and trade-in options. Fast delivery, a dedicated account manager for each business customer, quotes, and tailor-made advice also help. The most critical USPs are repeated at the top.