1The challenge
HOBO hifi’s Magento 2 webshop ran on the Luma/Blank theme. For a premium audio brand, the frontend didn’t perform:
- LCP above 4 seconds, well outside Google’s guidelines.
- Total Blocking Time rated poor.
- A weak mobile experience, where many visitors start.
- Core Web Vitals that held back organic rankings.
What is Hyvä?
Hyvä is a modern frontend for Magento 2 that replaces Luma’s heavy JavaScript stack with Alpine.js and Tailwind CSS. The result is a much lighter page, which shows directly in Core Web Vitals and on mobile. Younify is a Hyvä Gold Partner.
2Our approach
We rebuilt the entire frontend on Hyvä, page type by page type, and added the elements HOBO hifi needed to sell premium audio online.
Every page type
Homepage, category, product, cart, checkout and account pages rebuilt on Hyvä.
Navigation
A rebuilt mega menu that works quickly on mobile and desktop.
Merchandising
Product sliders and banners, so the team can promote brands and products.
Store locator
The store locator on the homepage, linking online visitors to the physical stores.
3The result
LCP dropped from over 4 seconds to under 2.5 seconds, CLS went down significantly and the average mobile PageSpeed score rose from 38 to 74. Organic traffic grew in the months after the migration.
Just as important for HOBO hifi: the webshop now looks exactly the way the brand intended.
Also read: how HOBO hifi’s store locator connects the webshop to its stores.
?Frequently asked questions about Hyvä migrations
What does a Hyvä migration involve?
The frontend is rebuilt on Hyvä, page type by page type. The backend, products and orders stay the same. Extensions need a Hyvä-compatible version or a compatibility module.
Will my webshop look the same?
It can look the same or better. For HOBO hifi we rebuilt the design so the webshop looks exactly as the brand intended.
How much faster will it be?
That depends on the starting point. At HOBO hifi, LCP went from over 4 seconds to under 2.5 seconds and mobile PageSpeed from 38 to 74 on average.
Do rankings drop during a migration?
Not if URLs, content and structured data stay in place. At HOBO hifi, organic traffic grew after the migration.
