1The challenge
Resellers buy differently from consumers. They know their SKUs, order in volume, work with quotes and often browse the range together with their own customer. A standard webshop left them with:
- One buying flow for everyone, while some resellers need a quote first.
- Purchase prices on screen when a reseller shows the range to a client.
- Price lists and images requested by email, one at a time.
- Ordering many SKUs meant clicking through product pages.
B2B and B2C on one Magento installation
Magento can run a consumer webshop and a B2B storefront side by side, each with its own design, prices and rules per customer group. That saves running two platforms, as long as the B2B logic is built in properly rather than bolted on.
2Our approach
We combined Amasty’s B2B suite with custom Younify modules and a new Hyvä design, so every reseller gets the buying flow that fits them.
Cart or quote per customer
A custom module decides per reseller whether they see add to cart, add to quote or both, on category and product pages.
Quick order
Search by SKU or name and add many products at once, from the account and the main navigation.
Selling price and showroom mode
Resellers set their own margin to see end-customer prices, or hide purchase prices completely while presenting the range.
Download hub
Catalogues, brand assets and a one-click download of all media per product, available in the account.
3The result
Resellers now order, request quotes and fetch materials on their own, at any time. The sales team spends less time sending price lists and product images, and consumers and professionals are served from one Magento installation with one product catalogue.
Next step: a ’new products’ email for resellers and clear end-of-life labels for discontinued items.
?Frequently asked questions about B2B in Magento
Can B2B and B2C run on the same Magento installation?
Yes. Designplants runs next to the Maxifleur consumer stores, with its own design, prices and buying rules per customer group.
Does Magento support quotes?
Not in the open-source edition out of the box. We use Amasty’s Request a Quote and added a custom module that controls per customer whether they see the cart, the quote or both.
Can resellers hide purchase prices?
Yes. With showroom mode they switch purchase prices off across the webshop, so they can browse together with their own customer.
Does B2B functionality work with Hyvä?
Yes, with Hyvä compatibility modules and some custom work. We updated the B2B extensions and made them Hyvä-compatible for Designplants.
