Where shoppers used to type ‘drill’ into the search bar, they now ask: ‘I’m looking for an easy-to-use drill for DIY projects at home.’ They expect your webshop to understand what they mean, compare options and help them choose. If it can’t, they click away.
In this webinar, Anne-Lise Buffet of Doofinder shows how search and AI are changing online shopping, and what you can already do about it today. With Toolnation as a real-world example: a tools webshop on Adobe Commerce (Magento) that uses search and an AI assistant to get customers to the right product faster. Emile Koolstra of Younify hosts the session.
A presentation with real examples and numbers, followed by time for your questions.
of webshop visitors use the search bar. They know what they want and they are ready to buy.
Source: Doofinder Analyticsof Dutch consumers have already used AI while shopping.
Source: Adyen, Retail Report 2025of consumers in their 20s use AI when shopping.
Source: Deloitte, The Human and the Agent, 2026How search data shows you where customers get stuck, and how to turn zero-result searches into sales.
How an AI assistant understands questions in plain language, compares products and helps customers choose. Less doubt, more conversions.
Every search reveals a need. How to turn search behaviour into trends, product opportunities and fixes for your webshop.
How to use synonyms, boosting rules and custom results to put the right products at the top.
Toolnation, a Younify client, sells tools online on Adobe Commerce (Magento). Since 2026 the webshop has used Doofinder, including the AI assistant ‘Handyman help’: customers type their question or describe their job, and see matching products, compared side by side.
In the webinar you’ll see what that looks like, and what the search data tells Toolnation about its customers.
Toolnation AI assistant results, August 2026
View the Toolnation case →
Anne-Lise Buffet is a Partner Manager at Doofinder. She works closely with agencies and eCommerce businesses to help them create smarter shopping experiences, improve product discovery, and drive more conversions.
More about Anne-Lise
Emile is the founder of Younify, a Magento and Hyvä agency serving webshops in the Benelux since 2007. He is Product Owner for Toolnation and hosts Younify’s webinar series.
More about EmileFor everyone responsible for a webshop and online sales:
No technical background needed. The session is about what you see and what you can do, not about implementation details.
Doofinder gives webinar attendees 20% off the AI Assistant for the first 12 months.
Nothing. The webinar is free.
The webinar is in English.
You register via Microsoft Teams. After registering, you receive a confirmation with the link to the webinar.
Yes. The webinar is recorded and published afterwards, so you can watch it even if you can’t join live.
Yes. The way search and AI are changing shopping behaviour applies to every webshop. Doofinder and Toolnation serve as examples.
Doofinder is an AI-powered search and discovery platform for eCommerce. More than 10,000 clients use it for AI Search, product recommendations, category merchandising, the Quiz Maker and the AI Assistant.
Visit doofinder.com →Younify is a Magento and Hyvä agency, founded in 2007, serving webshops in the Benelux. We build and maintain Magento webshops, provide 24/7 webshop support and are an official Hyvä Gold Partner. Younify is a Doofinder partner.
More about Younify →Register for free and discover what search and AI can do for your webshop. Can’t join live? The webinar is recorded and published afterwards.
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