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December 9, 2022

5 ways AI is changing the eCommerce landscape

The eCommerce landscape has been revolutionized by advances in artificial intelligence (AI) technology, allowing businesses to increase profits, improve customer experience, and reduce costs. AI-driven tools are now being used in every stage of the eCommerce process, from marketing, customer service, and product recommendations to logistics and payments. Let’s dive into some of the most practical and useful ones.

Chatbots

Chatbots like Watermelon.co or Askly are becoming more sophisticated, and they are able to perform a variety of tasks related to customer service. Chatbots will be able to handle simple and large requests 24/7. For example, chatbots are programmed to answer questions about product features and specifications. It also suggests similar products based on the past purchase history of the current customer. This allows customers to find what they are looking for without a real person from customer support. In this way, AI improves a lot of customer experience. So overall, AI has the potential to make customer service not only more efficient but more personal.

Here are 5 more chatbots that you can use for your business today:

1. Tidio’s chatbots for eCommerce can automate customer support and provide proactive customer service. It has an easy-to-use visual builder interface and Tidio eCommerce chatbot templates to generate leads, boost sales, and more. It’s the best solution for small and medium eCommerce businesses. Link for Tidio chatbot ?
2. Snatchbot is a platform for creating eCommerce chatbots based on Natural Language Processing, Machine Learning, and voice recognition. It also offers a wide variety of chatbot templates, from data importing bot to a fitness and nutrition calculation bot. And above all, it’s for omni-channel platforms (Messenger, Line, Telegram, Skype, SMS). Link for Snatchbot chatbot ?
3. ManyChat is one of the rule-based eCommerce chatbots with ready-to-use templates to speed up the setup. It offers a lot of rich features, like reaching customers via texting or using a QR code. Link for ManyChat chatbot ?
4. Ada is one of the best eCommerce chatbots for online retailers. It easily integrates with social channels, APIs, and customer support tools. You can easily build complex conversation flows. However, unlike the previous ones, Ada doesn’t have a free plan to start. Link for Ada chatbot ?
5. Chatfuel is a user-friendly chatbot for eCommerce on social media. If you want to provide just Facebook Messenger and Instagram customer support, this is maybe for you. Link for Chatfuel chatbot ?

Personalized Shopping Recommendations

One of the big issues with offline shopping is the lack of personalization. AI can solve that problem by analyzing customer data to identify patterns, preferences, and trends, and also, predicting what products customers might like or be interested in. For example, if you are running a Magento 2 store, you can use the Magento 2 size chart to help customers choose the best fit and reduce the chances of order returns.

If a customer regularly purchases a product from an online store, AI can provide the customer with product recommendations for that product at the most appropriate time based on past purchasing patterns and product lifecycle. This will greatly increase your chances of conversion and increase customer loyalty in your online shop.

AI-Generated Text Content

Content creation is, for most businesses, a very time-consuming task. That is where the new ChatGPT chatbot shines. ChatGPT chatbot can generate for you SEO-optimized landing pages, blogs on whatever topic you want, category and product descriptions, etc. Content marketing plays an important role in getting new eyes on your business and providing potential customers with valuable creatively written information. This phenomenal tool checks this box with ease.

ChatGPT can help eCommerce companies create product descriptions that help them to engage with users. With a tool that can automatically generate product descriptions using machine learning and complex algorithms, eCommerce store owners no longer need to spend long hours writing descriptions by hand.

Image Recognition and Visual Search

Sometimes customers may want to search for a product online but may have difficulty finding it. This is where “search by image” or “reverse image search” can help you. In visual searches, sophisticated algorithms and AI can help identify the products customers are searching for and provide a similar result. Moreover, it can also help eCommerce businesses recognize product images and tag them. Leading eCommerce players such as Amazon are already providing such search functionality on their online stores that allow customers to find products using pictures. Also, there is real-time search services like Algolia that can provide you with federated search, search-as-you-type autocomplete, filters and facets, personalization and merchandising tools that are instantly available.

Cybersecurity Enhancement

E-commerce websites have a ton of customer data that will be vulnerable if there aren’t any proper cybersecurity measures. Now, eCommerce business owners can use AI to secure their websites. This is possible by detecting new threats and blocking bots. Unlike traditional software, AI software tends to get smarter with time as new types of malware and threats emerge, so it can be very effective in data securing.

 

Wrap Up

In summary, AI has the power to improve the eCommerce industry in so many ways. AI can help online retailers increase sales and improve customer relationships, thereby improving customer experiences. It helps a lot in providing a better shopping experience by providing users with personalized recommendations and suggestions.

Using machine learning algorithms to analyze datasets containing millions of information points is also a big part of how companies use artificial intelligence today. These algorithms allow us to make accurate predictions about what consumers want and need based on past purchases and other demographic information such as age group and gender. You don’t have to directly ask which products you like best through polls and surveys.