If you’re running a webshop and you want to maximize your sales, you need to make sure you are utilizing the best shopping cart software for your site.
It doesn’t matter what your product is: As long as you have your niche market, you need to be able to continuously improve your site in such a way that your profits will increase . I am a personal fan of open source webshop software (as long as they are used combined with an unique design!)
I work mostly with two solutions: osCommerce and Magento Commerce. For some online retailers upgrading their shop from osCommerce to Magento Commerce will be a good investment. Check-out in which case Magento Commerce may be the better solution for your shop.
osCommerce versus Magento Commerce
Despite being a relatively new player in the industry, it is Magento Commerce which is getting all the hype as far as website owners are concerned.
Magento Commerce was created by Varien and the open source application was launched on March 31, 2008. From its initial version, the Magento 1.1 was released on the mid-part of 2008. The newer version is more responsive and has a faster interface as compared to the initial release of the web application.
Top 5 Reasons for Upgrading to Magento Commerce
1. Magento Commerce is very search engine friendly.
With applications like the Google site map, the ability to gain full control of URL’s through URL rewrites and other SEO features, you can be sure that Magento Commerce is a web application that is well-suited for Google optimization.
2. There is the OnePage Checkout feature.
So you were able to seduce a customer to add a product to the shopping cart? Great! Now he has to pay for it and you don’t want him to suddenly abandon their purchases in the middle of the check-out process of your site. The OnePage Checkout feature is a great feature which addresses this concern.
3. Magento Commerce simply looks better.
As far as the interface is concerned, Magento Commerce simply looks better and feels better as compared to osCommerce. You can see it is the new kid on the block! I always say: Better Design = More Visitors + More Conversion = More Sales
4. Magento Commerce is featured packed, rather than out-of-the-box requests.
Again, when you compare Magento Commerce with osCommerce, Magento just has a newer and better feel to it. This is especially true when it comes to the standard features included with Magento Commerce – which needs to be added as new contributions if you want to utilize the same functionalities in osCommerce.
5. There’s a possibility that your osCommerce data can be imported into Magento Commerce.
Long-time osCommerce users would definitely love it data can be imported into the Magento Commerce interface. This will ensure investments made in the past are not thrown away!
All in all, upgrading your osCommerce site to Magento Commerce is definitely something that you should consider to increase the earning potential of your e-commerce site. If you want to know what
Magento Commerce can mean for your e-commerce activities, please feel free to contact me (t: +31 (0) 20 800 5005).